Easywash: Sounds too good to be true

So I'm searching for locations in Vancouver to wash Brett's horribly dirty car and came across Easywash: The World's Most Eco-Friendly Carwash (and Petwash!).

* The price list is easy to understand and way cheaper than hand-wash locations.

* True, it's more expensive than the do-it yourself or the gas station car washes but I haven't had very good results with those options.

* Bonus: I'm a sucker for clean and colourful data tables.

* I'm really curious to see the Automated Dog Wash in action. They should post some pictures of the equipment and dogs actually being washed in it.

* The "Cats are welcome too" prompts me to a) advertize if anyone would do this to their cat and b) sell tickets (with the proceeds going to the kitty's and/or owner's medical bills, I suppose).

* Here's the explanation of why they are so Eco-friendly: Easywash and the Environment. What do you all think?

** Photo from http://pub.langworth.com/talks/cadubi/images/wet_cat.jpg